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A stock investing gadfly on a dinosaurs' butt!
Have you ever noticed how some words in the English language are so perfectly named for what they describe? And how some words seem to be, I guess you could say, backwards? For instance, the word sunflower! How wonderfully aptly named is the...
Dividend Reinvestment Plans: Investing on Automatic Pilot
If you're like many investors who squander those small dividend checks from your stock portfolio, a Dividend Reinvestment Plan (DRP) might be just what you need. Just as its name implies, a Dividend Reinvestment Plan allows you to reinvest some or...
How To Realistically Set Your Fees - Part 2
Effect of Expenses
The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
How To Start Investing For Financial Independence, Part 1
Today, I am going to start a multi-part series about how to go from being a beginning investor to being “financially independent” in a steady and predictable way. At our website, we get tons of e-mails about how do I start, how do I start with...
The Key to the Real Estate Investing Vault
Why do so many people struggle to get going in real estate investing? Many creative real estate investors get burned out because investing just eats up their time and energy. It drains them to be constantly making cold calls, driving neighborhoods...
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Investing In Your Business
"Investing In Your Business"
By Ken Leonard Jr.
©2002 KLJ Online
Advertising your online business is a hit or miss under-
taking. It involves constant testing and tweaking of your
ad copy, to get the best return on investment (ROI) for
your advertising dollar (or pound, euro, etc.).
Finding the best places to spend your ad budget is also a trial
by error process. Your hard work will pay off when you get a
good pull from an ad placed in a publication. This pull means
sales, profits from your product or affiliate programs
in which you are involved.
As the money comes in, you will be tempted to take some of
this revenue for your personal use. Business expenses (web-
site hosting, ISP, list manager, etc.) can be paid from
this cash flow, but it is much better to keep your day job
and pay your overhead from your regular salary. This will
reduce the stress put on your business'
Associated Websites
budget, and keep
you from wanting to draw a paycheck from your online
efforts. If you think that a small check for you won't hurt
your business, think again.
You need to reinvest this revenue back into your online
business if you want it to grow. Having a never-changing
ad budget will limit your growth, and will ultimately lead
to failure. Using most or all revenue generated by your ad
campaigns to begin more campaigns will produce more profits,
and an ever-growing ad budget. This can result in unlimited
growth for your business, and bigger paychecks for you in
the future.
After all, that's what it's all about, right?
About the Author
Direct marketing veteran Ken Leonard Jr. publishes
"New Marketer Ezine" weekly, helping to take the
headaches out of starting and growing your online
or home-based business. Get yours now by going to
http://www.kenleonardjr.com and get two useful
resources free.
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